Great blog post about eTail and customer service @ the fantastic
DMNews blog.

We all read blog posts and countless articles every day that preach principles like: 'Don't worry about your competition', 'Make customer service a priority', or the grand-daddy- 'Don't compete on price!' It makes a better point coming from a business that has applied these principles to grow their revenues almost 400 fold* in 6 years.
Zappos.com- welcome to the place where money meets mouth.
Check it out.
Thanks to [Wooster Collective] and [Topher] for the image.*Thanks to the comment for the correction