Tuesday, January 16, 2007

Visa Declares War on Cash; Chase, Vowels




Visa decided to pick on something its own size, but I never thought I'd see the day when a company would take on such a large opponent, CASH MONEY. Visa's spot shows their vision of a cashless universe running like a well oiled money counter, until Mr. Square pulls out his billfold and opts to pay with printed legal tender.


On the same level, Chase has decided that vowels are a waste of time in helping to promote new ATMs. Actually, these are some of the better billboards I've seen lately. These get to the point quickly, illustrate an idea simply, are good support to their newest TV and print campaign about increasing ATM convenience.